My New MacBook Air

by Carla Morton

I just got a MacBook Air.

I finally settled the battle I have been fighting in my mind for 2.5 years:
Stick with a PC?
Or switch to Mac? 
Jesus, this is like the paper or plastic battle, isn’t it??

When I first started BrandHabit, my founding engineers and I would sit in our office, (The Canvas Café in SF; now closed, sniff!) and argue this matter.

Cathleen who is a beautiful beyond beautiful, tiny sexy Asian woman & engineer had a sleek little Vaio, which she would pull out of her handbag with her pretty feminine nails.

“I want the VAIO!  I want to put my computer in my handbag!  I mean come on, I’m in fashion!  I don’t’ want to have to carry 2 bags!”

“Woman!” Spence would say, “The ONLY way to go is a Mac. All the engineers are on Macs!”

“But your Macbook won’t fit into my purse!”

The battle continued.

2.5 yrs later, my dinosaur Dell, which has crumbs all over it (from sitting in my kitchen) and weighs about 12 lbs, has fried.

“My computer fried” I said to Oren Michaels, CEO of Mashery the other day.

“You HAVE to get a MacBook Air. You are in Fashion. That’s it. No question about it. Get a MacBook Air.”  (Oren has  "a thing" for shoes by the way... more on that another time)

And with that much of an emphatic statement, I bought the MacBook Air.  I like it when a man tells me what to do.

So, I have to say that the entire EXPERIENCE of opening my new MacBook Air was like putting on the most expensive, sexy lingerie; like opening and drinking a fine bottle of wine, or like climbing into a brand new luxury car, made to drive at top speeds and feel like buttah! 

Everything about the MacBook Air is a sensory and aesthetic experience.  From plugging in the power cord, which effortlessly pulls your hand towards the adaptor with its magnetic force, to the beautifully wrapped chamois, presented as if it was an Hermes scarf... 

Oh Gosh! I haven’t even turned on the computer yet! 
Actually, I can’t figure out how to connect to our home wireless.
I guess I’ll just have to enjoy the packaging for now...

Comments

[BoutiquePeek]

My computer is on a rendez-vous with a Trojan and I fear it and all my precious files (writings/photos) will never return. It's like that Sex and the City episode when Carrie's computer dies, except I don't have Aiden to buy me a new one. But I'm happy for you and your new gadget, maybe a computer fairy will leave one under my pillow for me! I feel so helpless without my own. Kinko's attracts a lot of weirdos. :(