Okay, this is it: I am starting a blog.
I am Carla Morton the CEO of a new online fashion company called BrandHabit and for the purpose of this blog, I am going to write about:
My personal experience in the fashion industry. (I spent 10 years as a fashion jewelry designer. I worked for a fashion house at the tender age of 19 in New York, in the mid 80’s… gosh that dates me a bit, doesn’t it?)
My observations about what is happening in the fashion industry: What I see coming down the pike for next season and what trends are capturing a wide audience (for better or for worse)
Items I love or lust after for the season and collections I love etc.
People I love in the fashion industry… just because I think it is so nice to meet real people in this business and talking about wonderful people feels good.
Finally, I might write about my experiences of becoming a CEO for an internet start-up… (we’ll see).
Let me first say that I don’t personally dress in cutting edge fashion. I like to stay up to date but I hesitate to wear things that :
Don’t look good on me
Don’t look good on anyone
Are too youthful for my age (40)
Make me look like I am trying too hard
Also, I want to note that I am into small boutique brands. This is where you will find information on the cool, cutting edge, "in the know" brands. I am going to start light and easy….Here are some things I have personally bought this season and LOVE, LOVE, LOVE! I’ll sprinkle some personal experiences in throughout as I talk about the items.