BrandHabit: Hello world!

by Erika Stiglitz

Say "Hi" to your new Latin American correspondent. My name is Erika. I'm a graphic designer and writer who is obsessed with fashion. Fashion is a way of life for me. As a fashion lover, I'd like to show you my own point of view about this world, that goes beyond clothes and trends.

I think we are saying something to the world when we dress up. It's a way to express yourself and show your own voice. One way or another, it's just an attitude towards life. That's the way I like to see it. I have fun exploring which outfit is perfect for each occasion or which accessory or garment will stand out--without being too much to handle.

I will show you how to discover old vintage pieces and combine them with a new designer garment and make a unique statement that makes you look great. That's what fashion is all about: having fun and expressing your own personality!

I´ll be delighted to bring you guys these outfit-tips. We always need a variety of outfits for different life-fashionista situations: work, parties, first dates, and you name it, literally! (Your suggestions are always welcome)

Trend spotting is another thing I love. I love seeing how people work trends with their own style and pull it off perfectly. Streets are the new fashion catwalks, and I will be taking photographs on the street in Latin America to share these looks with you. I will also be exposing you to fantastic, young, local designers who are anxious to show their talent to the world!

My personal style can be defined as simple and chic, but with a "wow-element" to make it shine. The key is to always be comfortable in my own shoes and with what I'm wearing.

So get ready for a fashion trip! I'm sure we'll have fun.

xoxo
Erika